Knoxville-based Startup Heads to National Cleantech Competition

A Knoxville-based startup, Fiveworx, announced that it has been selected as one of just 22 finalists from around the country that will compete at the Cleantech Open Global Forum on Nov. 21 in San Jose, Calif.

November 15, 2013

A Knoxville-based startup, Fiveworx, announced that it has been selected as one of just 22 finalists from around the country that will compete at the Cleantech Open Global Forum on Nov. 21 in San Jose, Calif. The Cleantech Open is a not-forprofit organization that runs the world’s largest accelerator for clean technology startups. The event brings together entrepreneurs and the investment community to discuss big ideas thataddress energy, environmental and economic challenges.

“The South doesn’t immediately come to mind when you think of innovations in cleantech, so we applaud the Cleantech Open for creating a Southeastern division as well as our local accelerator programs from Launch Tennessee, Knoxville Entrepreneur Center and Tech 20/20. With their help, we have fully embraced the accelerator process, and it has helped us refine and focus our business model,” said Patrick Hunt, CEO of Fiveworx. “Being selected as a Cleantech Open Finalist by a panel of experts validates that we are on the right track.”

Fiveworx was created to help utilities increase participation in their energy efficiency programs while reducing their marketing costs. In June, it was one of 20 startups selected from 60 companies that applied to present at the 2013 Southeast Region Finals of the Cleantech Open, which was held in mid-October in Washington, DC. At the event, Fiveworx was selected as one of five finalists from the Southeast that will advance to Global Forum. Fiveworx is also one of seven companies participating in VENergy, a local energy-focused accelerator program that is a joint effort between the Knoxville Entrepreneur Center, Tech20/20, UT Research Foundation and Launch Tennessee.

Fiveworx is a spinoff of Shelton Group, the nation’s leading marketing communications firm entirely focused on sustainability and energy efficiency. Shelton Group is known nationally for innovative marketing programs and insights based on their proprietary market research around
issues in those topics.

“We have been working with utilities across the country to drive participation in energy efficiency programs for roughly 15 years now, and we poll Americans about energy efficiency attitudes and behaviors on an ongoing basis,” said Suzanne Shelton, president and CEO of Shelton Group. “The concepts behind Fiveworx are 10 years in the making and are based on our proven experience with different messages that motivate different consumer segments.”

For more information about the Cleantech Open, visit www.cleantechopen.org. For more
information about Fiveworx, visit www.fiveworx.com.